The Marmite Effect: You Can’t Please Everyone

There’s a hard truth that every entrepreneur eventually faces: you can’t please everyone. No matter how well-designed your product is, how exceptional your customer service might be, or how many accolades you receive, there will always be someone who isn’t satisfied. It’s a bit like Marmite—you either love it or you hate it.

The Marvin Experience

Recently, we experienced this firsthand. A customer claimed a refund on AppSumo, stating they couldn’t figure out how to use our platform. This feedback was surprising, to say the least, given the overwhelmingly positive responses we’ve received from the majority of our users. Many have praised Marvin for its simplicity and ease of use, which makes this particular refund request stand out even more. We even have step by step how to videos that show how to get up and running. It didn’t feel fair!

A Testimony to Success

To put things into perspective, the refund requests we’ve received have been minimal. This isn’t just a statement; it’s a testament to the usability and effectiveness of our platform. When the vast majority of our customers are not only satisfied but also enthusiastic about how Marvin has streamlined their tasks and boosted their productivity, it reinforces our confidence in what we’ve built and as a startup having minimal support to provide is really important as it means the quality is there and folk are finding it easy to use.

The Nature of Feedback

Feedback, both positive and negative, is however invaluable. It provides insights into different user experiences and helps us improve. However, it’s essential to remember that a single negative review doesn’t negate the positive ones. It’s a reminder that individual experiences can vary widely. Just like Marmite, while one person may struggle with a feature, another might find it indispensable.

Remember, in business and in life, the pursuit of universal approval is an impossible task. Like Marmite, you’ll have those who love you and those who don’t. Focus on your strengths, learn from your feedback, and keep moving forward.

Alex Feltwell | CEO Share With Marvin

Striving for Perfection

Our goal has always been to create a platform that meets the needs of as many users as possible. We constantly update and refine Marvin based on user feedback to ensure it remains intuitive and powerful. But even with our best efforts, we understand that Marvin might not be the perfect fit for everyone—and that’s a reality every business faces. It’s a bit like Marmite; you can’t change its unique taste, and that’s what makes it special for those who love it.

Embracing the Challenge

The challenge of pleasing everyone can sometimes feel daunting, but it’s also what drives us to innovate and improve continuously. Each piece of feedback is an opportunity for growth. While it’s natural to focus on the occasional criticism, it’s crucial to celebrate the many successes and satisfied customers who find value in our platform every day.


In conclusion, the recent refund request on AppSumo is a reminder of the diverse range of user experiences. While it’s always our aim to provide the best possible experience for all our users, we recognize that we can’t please everyone. And that’s perfectly fine. We remain committed to listening to our customers, learning from their feedback, and striving to make Marvin the best it can be.

Thank you to all our users who continue to support and believe in Marvin. Your satisfaction and success are our greatest achievements, and we’re here to ensure Marvin works for you.

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